Diwali is when the trade is busiest. It is also when it is most seen.
Before a client walks in, they have often looked already. A photo on WhatsApp. A post on Instagram. A catalogue sent the night before. The first time someone sees your piece is very often a photograph.
And the photograph rarely does the piece justice.
You know the moment. A new collection arrives days before the festival. There are a hundred pieces and no time. So they're photographed on the counter, under shop lights, on a phone. The work is beautiful. The photo isn't.
From the counter to the catalogue
Studio is the part of UJI made for that moment. Photograph your pieces on the counter, the way you already do. Choose a look. Studio turns each photo into a finished catalogue image.
A phone photo on the counter, and the same choker set in Studio's Diwali — Necklace look.
Looks are made by occasion and by piece. A bangle is photographed differently from a necklace, so Diwali — Bangles and Diwali — Necklace are different looks. Tell Studio what's in the batch, and it holds each piece the way it should be held. Necklaces don't float.
A three-line haar, flat on the counter, and the same haar on a bust in Studio's Diwali — Necklace look.
Your logo goes on every image and stays readable. On dark velvet, it changes colour only where it would disappear.
A whole collection is made at once, and downloads together. The price is shown before you begin, and you pay only for the images that come out.
Your piece, not a new one
A catalogue photograph is about the piece. Studio is built to keep it as it is: its shape, its stones, the way it sits.
But this is new technology, and it isn't perfect yet. Sometimes a piece comes back turned, or a detail changes. So look at every image before you send it, the way you'd check a piece before it leaves the shop. If one isn't right, make it again. You'll get a new image, not a touched-up copy of the old one.
After Diwali
Diwali is the start of the season, not the end of it. The weddings come next, and with them the collections people plan around for months.
The same pieces can carry a new look in moments. Choose one from the library, or make your own from up to three style swatches and share it with your team.
Why it lives in UJI
Studio could have been a separate app. It isn't, because a photograph belongs with the piece.
In UJI, a piece's photograph sits with its weight, its purity and its HUID. Ask JIA for a catalogue shot of the 22K necklace set, and it makes one from that set's own photo in your stock.
This is what we mean by an operating system for jewellers. One place where the work lives, including the way it's seen.
Studio is part of Pro, priced per image.
From all of us at UJI, happy Diwali.